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Thursday, March 24 • 12:00pm - 3:45pm
Building and Communicating Value

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Building and Communicating Value: Collaborative Marketing Strategies for Libraries and Visual Resources Collection - Organizer: Betha Whitlow, Washington University in St. Louis  


Presenters: Sarah Cheverton, James Madison University; Beth Dodd, University of Texas at Austin; Elizabeth Schaub, University of Texas at Austin; Rina Vecchiola, Washington University in St. Louis; Mary Ann Chappell, James Madison University; Betha Whitlow, Washington University in St. Louis


Limit: 30 participants; Fee: $50.00; MCAD Classroom 410 - Librarians and visual resources professionals face a period of transition. With many institutions experiencing budget cuts, maintaining a loyal patron base and proving the value of our services is essential.  The shift from analog to digital resources has brought about myriad changes for librarians and visual resources professionals as well as for constituents. As a result, professionals must communicate effectively to stakeholders—including administrators, faculty, students and staff— about transformed services and resources in the digital age. Creative marketing is essential to this process. This workshop will focus on identifying target stakeholders, strategies for effective communication, and marketing techniques.

Round-trip transportation between Hilton Minneapolis and MCAD will be provided. Please see our Conference Blog for further information.

Thursday March 24, 2011 12:00pm - 3:45pm
MCAD 2501 Stevens Avenue 
Minneapolis, MN 55404

Attendees (17)